Through relationships with NielsenIQ and Nielsen, the Kilts Center for Marketing at the University of Chicago Booth School of Business provides multiple consumer and media datasets to academic researchers.
Tenured and tenure-track faculty, PhD students, and postdoctoral researchers from an accredited academic institution are eligible to have direct access to data from the Kilts Center. Each eligible researcher accessing the data must register and have approval from the Kilts Center.
Non-tenure track faculty or lecturers and undergraduate or masters students are not eligible for access, per guidelines from the Kilts Center. More information is available on the Nielsen Kilts Policies website.
To learn more about which datasets are available at Yale and to request access, visit https://marketingdata.chicagobooth.edu/Anonymous/Welcome.
Please note: Access to these datasets is not managed by Yale Library - the Business & Management Librarians are not the Contract Administrator and do not review or approve requests.
